The blogosphere and the forums are still in uproar after the news of yesterday that we won’t be able to post on the forums anymore without revealing our real life names.
Tobold calls it a PR disaster. Spinksville holds her breath, wondering what next action from Blizzard will be, and so do I.
Will they change their minds?
Can the community reaction make them change their minds? This isn’t the first time we see mega-long threads filled with thousands and thousands of protests against some recently announced change in the game. It has happened over and over again over the years and I’ve until now never ever seen them back on any decision as a result of an outcry from the community. Never. So why would it be different this time? (If someone who’s been around longer knows of any occasion, please tell about it in a comment, giving us some hope.)
I don’t think for a second that they care about what your innkeeper things and writes in these matters. I may wish they did, but they don’t. To believe it matters is about as stupid to write “WoW is dying” posts just because you’re quitting the game. It’s childish and I’ll save my worst doom and gloom for when it’s really needed.
This said, we’ve already seen a couple of people announce that they’re quitting now because of this. Gnomeaggedon is one of them, and this makes me immensely sad, since he’s been around in this inn since the start. He’s a friend, but he’s also a long-time contributor to the community and his balls of fire will be deeply missed by many if this means that he’ll quit blogging as well.
But does Gnome’s exodus make any big difference to Blizzard? Probably not, I’m sad to say. I’m not even sure they’ll notice. They haven’t exactly displayed any huge interest in the blogging community in the past.
It might take them a little bit harder though when Big Names such as Ciderhelm at Tankspot, who also is a part of their official fansite programme, speaks up and says it’s a really bad idea. Maybe we’ll see some more if this incoming. It will be interesting to see The Instance’s take on this.
What might worry the PR staff
I think it takes a little more than this though to get the PR department really worried. If some national media picks up this story and the reactions – and possibly some examples of players who have been stalked and harassed in reality – it will at least make them a little worried. They’ve worked hard on trying to make gaming into an accepted activity, a form of entertainment that all of the family can participate in, feeling safe and comfortable. It’s hard enough to build this image and they don’t need stains on it.
Companies don’t easily change their minds, backing away from a bad decision after customer complaints. Some really bad media coverage might make them thinking, starting to consider some damage control. The threat of financial losses is far more powerful though.
I’m not sure what kind of revenue they expect from the change, apart from that they can fire a few forum moderators. Will it outweigh some cancelled subscriptions and a bit of bad publicity? Obviously they think so. Until now I’ve had a problem to see what there really is to win on it, which probably says more about my lack of knowledge about the social media circus than about how profitable it is.
I can’t see how it can give them new customers. What they could do of course is to launch a premium service, a “granted anonymity programme”, where you could keep posting on your main if you paid let’s say… 2.99 dollars a month for it.
That was a joke. I hope.
Tesh says that identity has a financial value these days. Clueless as I am, I still don’t quite understand how, but Blizzard probably does and that’s why this is happening.
More blue comments
Wryxian is having a bad day at work, trying to moderate the EU forums.
He has posted a couple of comments that I’m now trying to interpret. In the first one he says that they’ve been planning this for a very long time and that they’re well aware of that many people will stop posting, which they’re fine with “because we want to change these forums dramatically in a positive and more constructive direction”.
Sorry, I got a little bit edgy there.
What the moderators are doing now is mostly to lock all those new threads popping up, desperately trying to keep it all together in one mega-thread at the EU forums and another one at the US. Fair enough, I can understand that. You may wonder if they even read all those comments. Is there any point at all in writing there? If you should believe Wryxian there is.
Communicating with Blizzard
Let’s move forward, looking into what we can do when this idea is implemented. One obvious thing is to change your account name into a faked name. I haven’t yet figured out if this is possible and if it will work if you’re paying with a credit card though. Has anyone else tried this?
I’ve also looked a little bit into how we can communicate with Blizzard in the future without using the official forums.
As the Blizzard representatives have said themselves: participating in the forums using our real names is optional. So let’s find new ways to come through to them.What can players who care about their privacy do to get in touch?
What I think they want us to use is the support form, which you’ll find here if you’re on a EU account an here for US. I don’t know if we can post anything but issues about our accounts and technical problems, but you could always try.
You can also call them on telephone. I’m lucky enough to live in Sweden, where it’s free, but this isn’t the case for every country, unfortunately. The waiting line can be rather long from my experience. However this is only for technical issues and account management. Here’s the phone numbers to EU and here’s for US.
It’s not as good as posting at the forum, where you often can get quick suggestions from other players, who often knows those things better than the support staff. But it’s better than nothing.
I’ve been looking for e-mail addresses to Blizzard without any great success. They do publish an address to complain-about-a-GM, but who want to do that anyway? In my experience they’re a just charming bunch of people.
However you could try to write a normal, old-fashioned letter to them. I didn’t find an address for the headquarters, but here’s the one for EU – maybe they can pass it over to the developer team in US. Here we go: Blizzard Entertainment Europe, TSA 60 001, 78143 Vélizy Villacoublay, Cedex, France
If we can’t communicate with Ghostcrawler through the forums anymore, since they put adults with concerns about their personal integrity in the same group as trolls, we can always go back to old-fashioned hand written letter writing. It’s a forgotten art, but it’s not as hard as it may seem. All you need is a pencil, a paper, an envelope and a stamp. Quite handy when you think about it. You don't even need electricity!
A final remark
I’m trying to keep my tone as civilized and constructive as I’m capable of, but I think I’ve raged and ranted enough about this for now.
Before calling it a day I just want to remind you that the real community never has been in the official forums anyway. We all know it. For a long time you’ve found the best discussions at the sites run by fans. At Tankspot, at EJ, and not the least in the abundance of great blogs and podcasts. And this won’t change because of Blizzard’s recent plans. We're needed now more than ever.
Tobold calls it a PR disaster. Spinksville holds her breath, wondering what next action from Blizzard will be, and so do I.
Will they change their minds?
Can the community reaction make them change their minds? This isn’t the first time we see mega-long threads filled with thousands and thousands of protests against some recently announced change in the game. It has happened over and over again over the years and I’ve until now never ever seen them back on any decision as a result of an outcry from the community. Never. So why would it be different this time? (If someone who’s been around longer knows of any occasion, please tell about it in a comment, giving us some hope.)
I don’t think for a second that they care about what your innkeeper things and writes in these matters. I may wish they did, but they don’t. To believe it matters is about as stupid to write “WoW is dying” posts just because you’re quitting the game. It’s childish and I’ll save my worst doom and gloom for when it’s really needed.
This said, we’ve already seen a couple of people announce that they’re quitting now because of this. Gnomeaggedon is one of them, and this makes me immensely sad, since he’s been around in this inn since the start. He’s a friend, but he’s also a long-time contributor to the community and his balls of fire will be deeply missed by many if this means that he’ll quit blogging as well.
But does Gnome’s exodus make any big difference to Blizzard? Probably not, I’m sad to say. I’m not even sure they’ll notice. They haven’t exactly displayed any huge interest in the blogging community in the past.
It might take them a little bit harder though when Big Names such as Ciderhelm at Tankspot, who also is a part of their official fansite programme, speaks up and says it’s a really bad idea. Maybe we’ll see some more if this incoming. It will be interesting to see The Instance’s take on this.
What might worry the PR staff
I think it takes a little more than this though to get the PR department really worried. If some national media picks up this story and the reactions – and possibly some examples of players who have been stalked and harassed in reality – it will at least make them a little worried. They’ve worked hard on trying to make gaming into an accepted activity, a form of entertainment that all of the family can participate in, feeling safe and comfortable. It’s hard enough to build this image and they don’t need stains on it.
Companies don’t easily change their minds, backing away from a bad decision after customer complaints. Some really bad media coverage might make them thinking, starting to consider some damage control. The threat of financial losses is far more powerful though.
I’m not sure what kind of revenue they expect from the change, apart from that they can fire a few forum moderators. Will it outweigh some cancelled subscriptions and a bit of bad publicity? Obviously they think so. Until now I’ve had a problem to see what there really is to win on it, which probably says more about my lack of knowledge about the social media circus than about how profitable it is.
I can’t see how it can give them new customers. What they could do of course is to launch a premium service, a “granted anonymity programme”, where you could keep posting on your main if you paid let’s say… 2.99 dollars a month for it.
That was a joke. I hope.
Tesh says that identity has a financial value these days. Clueless as I am, I still don’t quite understand how, but Blizzard probably does and that’s why this is happening.
More blue comments
Wryxian is having a bad day at work, trying to moderate the EU forums.
He has posted a couple of comments that I’m now trying to interpret. In the first one he says that they’ve been planning this for a very long time and that they’re well aware of that many people will stop posting, which they’re fine with “because we want to change these forums dramatically in a positive and more constructive direction”.
“There are many threads on this forum now, and over the last few years, that people have been constructively discussing many aspects of the game. They've received new wisdom and have then been able to go back to the game and enjoy it further with the new knowledge acquired through the forums. “So. We who have real life careers to worry about and can’t post on the forums anymore, can go there and “receive the wisdom” of the few who still want to post and then go back and enjoy the game even more than before. Sounds like a plan.
Sorry, I got a little bit edgy there.
What the moderators are doing now is mostly to lock all those new threads popping up, desperately trying to keep it all together in one mega-thread at the EU forums and another one at the US. Fair enough, I can understand that. You may wonder if they even read all those comments. Is there any point at all in writing there? If you should believe Wryxian there is.
“We want you to know we are very much aware of the range of reactions being displayed here. We're very much aware of the feedback being given. We're listening and carefully considering everything being said. Posting in this thread is not a waste of time, the feedback is being gathered and delivered. You may choose not to believe it, but we do greatly appreciate it when you take the time to give us your constructive thoughts and reactions. For those who are avoiding the insta-ban style spamming and instead are taking the time to write constructively, we thank you. For those that aren't, we hope that in the future you will come back later and with a clearer head, to provide constructive feedback when you are more able to.”A commenter at the inn posted a link to an interview with the Battle.net project director in USA Today, published in May. There was a little quote there that made me smile:
"Do you expect any push back from diehard Blizzard fans from the Facebook features?"We’ll see in the next few days if the push back has made any impact whatsoever. I think what would really hurt them is if any of all those legislation actions that especially US players are taking now (it’s a specialty where you live, isn’t it) will become successful and appear to be leading anywyere. Maybe the lawyers at Blizzard Activision have overseen something in this deal that goes against some obscure law? I wouldn’t hope for it – it seems stupid if they haven’t looked into it closely. But you never know.
"We don't anticipate any."
Communicating with Blizzard
Let’s move forward, looking into what we can do when this idea is implemented. One obvious thing is to change your account name into a faked name. I haven’t yet figured out if this is possible and if it will work if you’re paying with a credit card though. Has anyone else tried this?
I’ve also looked a little bit into how we can communicate with Blizzard in the future without using the official forums.
As the Blizzard representatives have said themselves: participating in the forums using our real names is optional. So let’s find new ways to come through to them.What can players who care about their privacy do to get in touch?
What I think they want us to use is the support form, which you’ll find here if you’re on a EU account an here for US. I don’t know if we can post anything but issues about our accounts and technical problems, but you could always try.
You can also call them on telephone. I’m lucky enough to live in Sweden, where it’s free, but this isn’t the case for every country, unfortunately. The waiting line can be rather long from my experience. However this is only for technical issues and account management. Here’s the phone numbers to EU and here’s for US.
It’s not as good as posting at the forum, where you often can get quick suggestions from other players, who often knows those things better than the support staff. But it’s better than nothing.
I’ve been looking for e-mail addresses to Blizzard without any great success. They do publish an address to complain-about-a-GM, but who want to do that anyway? In my experience they’re a just charming bunch of people.
However you could try to write a normal, old-fashioned letter to them. I didn’t find an address for the headquarters, but here’s the one for EU – maybe they can pass it over to the developer team in US. Here we go: Blizzard Entertainment Europe, TSA 60 001, 78143 Vélizy Villacoublay, Cedex, France
If we can’t communicate with Ghostcrawler through the forums anymore, since they put adults with concerns about their personal integrity in the same group as trolls, we can always go back to old-fashioned hand written letter writing. It’s a forgotten art, but it’s not as hard as it may seem. All you need is a pencil, a paper, an envelope and a stamp. Quite handy when you think about it. You don't even need electricity!
A final remark
I’m trying to keep my tone as civilized and constructive as I’m capable of, but I think I’ve raged and ranted enough about this for now.
Before calling it a day I just want to remind you that the real community never has been in the official forums anyway. We all know it. For a long time you’ve found the best discussions at the sites run by fans. At Tankspot, at EJ, and not the least in the abundance of great blogs and podcasts. And this won’t change because of Blizzard’s recent plans. We're needed now more than ever.